Corporate Information
The Station
Radio 5SE AM is an adult radio station directed to the 35 years plus age group. Recent statistics have shown that a huge audience with high disposable income exists in the 'baby boomer' population within this demographic. Across a very large coverage area, Radio 5SE AM delivers a real music alternative to listeners by combining the greatest songs ever made with a 'magazine-style' of talk, national and local news, weather and sport. Internal tracking and research revealed extremely positive findings since the format changes of 1995.
The Radio 5SE AM signal is far-reaching throughout the South East and Western Districts of Victoria, taking in the major areas of Mount Gambier, the Coonawarra (arguably Australia's finest red wine producing region), Penola Naracoorte and Millicent. The population in these areas is approximately 91,000, so radio advertising becomes a very cost-effective method of promoting a business or services.
The format gives the listener the opportunity to listen to radio that's entertaining and different. From 6:00am until 9:00am, Radio 5SE AM gives you the Breakfast program an interesting flavour with news, sport, local interviews, comedy, trivia and of course The Best Songs Of All Time.